First Generation K-pop

Roo’ra – 3!4! (1996) | The Cheerful Spirit of 90s K-pop

3! 4! – Roo’ra

🎶 Introduction

Not all 90s K-pop was about polished idol groups. Some songs became national sensations by bringing pure joy and unity to the audience. One of the best examples is Roo’ra (룰라) with their 1996 mega-hit “3!4!”. This cheerful track is remembered as one of the most iconic sing-along songs in Korean pop culture.


🌟 Artist & Song Background

Roo’ra debuted in 1994 and became known for their reggae-influenced dance music and lively stage presence. By the time “3!4!” was released in 1996, they had already established themselves as a household name.

The song’s simple, repetitive chorus—“3!4! 우리 함께해”—was easy to sing along to, and it quickly spread across the nation, becoming an anthem of joy and togetherness.


📖 M/V & Lyrics

여기 숨쉬는 이 시간은
나를 어디에로 데려갈까
많은 기쁨과 한숨들이
뒤섞인 이곳에서

3!4!

랄랄라라라라라라라 x 4
(그대와 우린 모두 우 기쁜 미래를 향해)
랄랄라라라라라라 x 4
(나 그대 우리 모두)

내가 힘들던 그 모든 기억이
아직 남아 있는 가슴에
따뜻하게 피어나는 느낌이 있어

내가 바라는 그 모든 꿈들이
전부 이뤄질 수 없어도
가장 넓고 깊은 사랑 지금 내 안에 있어

나의 이 마음 영원히 갖고 싶어
모두 함께 나누며

3!4!

여기 숨쉬는 이 시간은
나를 어디에로 데려갈까
많은 기쁨과 한숨들이
뒤섞인 이곳에서
(그대와 우린 모두 우 기쁜 미래를 향해)

사랑만으로 늘 가득한
그런 내일로 가고 싶어
서로가 함께 영원히 행복하도록
(나 그대 우리 모두)

아 아파한 시간 만큼 기쁨을 만들어 가요
나에 그 모든 눈물들만큼 사랑을 만들어요 big-up!

오~ 서로 아껴주는 마음을 기억하며
우리가 만들어 가요

3!4!

여기 숨쉬는 이 시간은
나를 어디에로 데려갈까
많은 기쁨과 한숨들이
뒤섞인 이곳에서
(그대와 우린 모두 우 기쁜 미래를 향해)

사랑만으로 늘 가득한
그런 내일로 가고 싶어
서로가 함께 영원히 행복하도록
(나 그대 우리 모두)

거친 파도의 바다처럼
때론 아픔도 왔었지만
슬픈 바다를 감싸주던
넌 하늘과 같았어

사랑만으로 늘 가득한
밝은 미래로 가고싶어
서로가 함께 영원히 행복하도록
(나 그대 우리 모두)

모두가 함께 여기서
만들어 가요
(나 그대 우리 모두)
This moment, as I breathe here,
where will it take me?
In this place,
filled with both joy and sighs intertwined.

3! 4!

La la la la la la la la x 4
(With you, with us, toward a joyful future)
La la la la la la la la x 4
(Me, you, and all of us together)

All those painful memories still remain in my heart,
but inside, a warm feeling blooms.

Even if all the dreams I long for can’t come true,
the greatest and deepest love is here within me now.

I want to hold this heart of mine forever,
and share it with everyone.

3! 4!

This moment, as I breathe here,
where will it take me?
In this place, filled with both joy and sighs intertwined.
(With you, with us, toward a joyful future)

I want to go toward a tomorrow
always overflowing with love.
So that we can be together,
forever happy.
(Me, you, and all of us together)

Ah—let’s create joy for every moment we’ve suffered.
Let’s create love for every tear we’ve shed. Big up!

Oh—remembering the hearts that cherished each other,
let’s build our tomorrow together.

3! 4!

This moment, as I breathe here,
where will it take me?
In this place, filled with both joy and sighs intertwined.
(With you, with us, toward a joyful future)

I want to go toward a tomorrow
always overflowing with love.
So that we can be together,
forever happy.
(Me, you, and all of us together)

Like the rough waves of the sea,
pain sometimes came to us.
But you were like the sky,
embracing the sorrowful sea.

I want to go toward a bright future,
always overflowing with love.
So that we can be together,
forever happy.
(Me, you, and all of us together)

Together, all of us,
let’s create it here.
(Me, you, and all of us together)

The lyrics celebrate friendship, unity, and optimism, making it a timeless mood-lifting track.


🌍 Why It Matters

3!4! stands out as more than just a pop song—it was a cultural phenomenon.

  • Roo’ra’s fun reggae-inspired style contrasted with the polished idol music of the time.
  • The song’s message of unity made it a staple at school festivals, karaoke, and even sports events.
  • It remains a nostalgic favorite that instantly brings back the carefree spirit of the 1990s.

🎤 Fun Facts

  • The chant-like chorus “3!4!” became a pop culture catchphrase in Korea during the late 90s.
  • Roo’ra was one of the first groups to blend reggae and dance into mainstream K-pop.
  • Even today, the song is performed on variety shows and retro concerts, evoking instant nostalgia.

With 3!4!, Roo’ra captured the bright and carefree side of 90s K-pop. The song continues to remind listeners of an era when music was about fun, togetherness, and simple joy.

👉 What’s the K-pop song that always cheers you up?
Share your pick in the comments below!

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